Client Project - Feeback 1

I am in the process of taking photos of Palmhive's fabric myself and after making my own light tent box and showing my client what they looked like. They said that the photo quality was ok and they have asked if i can retake some of the photos and make them all the same distance away from the camera. They want to be able to just make out the fabric, but do not want competitors seeing details of there fabric and materials.

Here is the Email.

Text Version:

Hi Nick,

The photos are definitely moving in the right direction and they will give our customers an excellent preview of the range. I only have a couple of comments that you may want to consider which will hopefully polish the edges a little.

1) All photographs should be taken at the same distance preferably using a tripod to ensure the distance is the same for each shot. The reason for this is that most samples are viewed at reading distance, therefore a photo that is too close up may not look like the fabric they want and they could dismiss it.

2) A fabric can also look different if the warp and weft are not laid the correct way, to find out which way the fabric should be laid, look for the V in the knitting pattern (this should always be pointing downwards) also make sure the front of the fabric is showing rather than the back; if in doubt get a quality or technical person to help you with that. It is important because we are a Technical Textile company and we need to show that we understand the basics of how a fabric should be presented.

3) Make sure that the colour in the photographs is the actual colour of the fabric – it would be better to have black / white and state on the website that other colours are available rather than having a misleading colour on the website.

Thank you for your time and good work so far, we look forward to working with you on this project further.

Kind Regards

Anne-Marie
Office Manager