Friday, 12 February 2010

Design Exercise 13 - Banner

Scenario: You work for a web design company that has been commissioned to develop a new campaign for your mobile phone.

The part of the site you will create is a simple FLASH animation that links to a main product website and is to be deployed across a variety of websites.

It should consist of at least 6-8 separate sections that include some animation and interaction. Research your phone and its current advertisement and build a new campaign banner.


Who will the audience be?


What is the message that needs to be communicated?


How will the FLASH banner appeal to the intended audience?


What are the designs for the visual appearance (provide 6 minimum)?


How will the interaction work (provide 4 variations minimum)?


Does the interaction increase the ability to communicate the intended message?


If so then how?


Provide an evaluation (300 words) of the final implemented design.


Did the design and implementation succeed (Yes/No)?
Where did it succeed?
Where it failed how would you improve the design and/or implementation.

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